Yitoa Li, a promising young designer, has rapidly made a name for herself with her brand Taottao, which beautifully blends her diverse cultural influences from New Jersey and Shenzhen, China. Launched in 2023, Taottao’s debut collection showcases a vibrant fusion of streetwear aesthetics and high fashion, emphasizing the brand’s core pillars of playfulness and individuality. Each piece reflects Yitoa’s unique vision, inviting wearers to express themselves boldly through innovative silhouettes and whimsical designs. Her commitment to creative freedom and exploration is evident in the way her collections resonate with a generation eager for authentic self-expression.
Yitoa’s journey to this point has been shaped by significant experiences in the fashion industry. Growing up in a multicultural environment, she developed a distinctive perspective that informs her work. Yitoa has collaborated with notable artists like Gracie Abrams and Mia Goth, allowing her to explore the intersection of fashion and music. Additionally, her internship with the esteemed Thom Browne provided invaluable insights into the intricacies of luxury fashion design. With Taottao, Yitoa Li is not just creating clothing; she is crafting a movement that encourages individuality and celebrates the playful spirit of youth, making waves in both the American and Chinese fashion landscapes.


